"We couldn't be more proud, or more excited to be working with the Texas Rangers for a third season," Steve McNeil said, Papa John's Operations Vice President. "Everyone in the organization has been fantastic and we think our new spot will showcase the outstanding partnership we share with them."
Created by Dallas' The Loomis Agency, the new commercial called "Whisper" is a heartfelt homage to the 1989 baseball classic, "Field of Dreams." In the spot, a group of players are taking batting practice at night when a mystical voice tells them, "If you score 7, they will come." Confused, the batter, played by former Texas Ranger Kevin Mench, asks the pitcher if he said something. When the pitcher says no, the voice repeats, "If you score 7, they will come." As the bewildered players look to center field for the source of the voice, a lone Papa John's delivery guy emerges from the bullpen in wonder of where he now finds himself. Upon seeing him, and the army of Papa John's delivery people behind him, the batter and pitcher repeat the voice's promise as they suddenly understand the cryptic message. At the end of the spot, the origin of the voice is revealed as Papa John's founder and spokesperson, "Papa John" Schnatter, turns to camera and whispers Papa John's classic tagline, "Better ingredients. Better pizza. Papa John's."
"Rangers7 has been an incredibly effective promotion over the past two years, but until now, it's all come through a presence at the Ballpark and fan buzz on Facebook and Twitter," Michael Tuggle said, LOOMIS Executive Creative Director/Writer. "This season, we wanted to come out of the gate strong with a TV spot that embraced not just the spirit of the promotion, but also the spirit of the game."
Creative Director Cecily Worthy, who art directed the commercial, agrees. "We knew the spot would be running throughout the season so we tried to make a commercial people would look forward to seeing from April to October. We're really excited about how the spot turned out," Worthy said.
To take advantage of Rangers7, fans simply have to place their Papa John's order online at papajohns.com and enter the promo code "Rangers7" the day after the Rangers score 7 or more runs in a game, win or lose. In 2011, the Rangers accomplished that feat 58 times on the way to their second consecutive American League Pennant. In 2012, they scored seven runs or more 43 times.
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (PZZA) is the world's third largest pizza company. For 11 of the past 13 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also earned the 2012 Harris Poll EquiTrend® Pizza Brand of the Year. Papa John's is the Official Pizza Sponsor of the Texas Rangers.
Media Contact:
Bob Paine
818.613.8880 cell
Bob_paine@papajohns.com
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