As part of their marketing and communications campaign, SMPR will provide guidance for a variety of marketing initiatives on the local store level as well as communication strategy for the overall company. Central to its efforts, the firm will develop a comprehensive marketing strategy to implement at each store, specifically tailored to drive community involvement, sales, and overall brand awareness.
In addition to local store marketing, SMPR will lead the communications in regards to The Saxton Group with the specific goal to spotlight the company and their leadership team. "Strauss Marketing has been essential in our marketing efforts for our McAlister's Deli and Pinkberry locations for 3 years now. We are fortunate to bring them in to help us with the communication of our recent acquisition, and now the marketing and communications for our additional 20 locations," explains Adam Saxton, Vice President of The Saxton Group.
"We are honored to represent The Saxton Group and their franchises," says Jenifer Strauss, founder and president of Strauss Marketing - Public Relations. "The Saxton Group is a great employee owned company that strives to deliver quality food, service and philanthropy to the communities they are a part of. Our company is a perfect fit as we are deeply rooted in the local markets with media and community members, as well as our knowledge of events, trends and happenings in the market."
About The Saxton Group
A 100% Employee Owned Company, The Saxton Group has been part of the restaurant industry for over 30 years. The Saxton Group has a rich history of multi-unit and multi-brand development. Initially a small operation with a single restaurant, the group has evolved into industry veterans and leaders with locations operating in four states. A 2013 acquisition made The Saxton Group the largest McAlister's Deli franchisee in the country, owning and operating over 50 locations. As one of Restaurant Franchise Monitor's Top 100 Restaurant Franchisees, The Saxton Group is aggressively expanding McAlister's Deli and Pinkberry concepts. Through the years, The Saxton Group has maintained a family approach to business and takes pride in teaching every employee about the restaurant business from the ground up. The group is headquartered in Dallas, Texas. For more information, please visit www.thesaxtongroup.com.
About Strauss Marketing - Public Relations
Strauss Marketing is a national public relations and marketing firm with a boutique philosophy. Founded in 2001 and based out of Dallas, TX, SMPR takes a unique and creative approach to marketing and communication strategy. Major practice areas include consumer marketing, media and community relations, event marketing and management, social media, and brand and product launch strategy development in the business, culinary, fashion, lifestyle, luxury, and non-profit industries. For more information, please visit www.straussmarketing-pr.com.
Media Contact
Nicki Patel
nicki@strausspr.com
214.352.6704