Indianapolis, IN (MMD Newswire) January 17, 2013 -- Didgebridge's innovative new interactive video ABM-ROI Metrix® platform allowing companies to measure actual, real-time response to marketing campaigns including email, print, social, banner, bill boards, etc. - has been put to use in a series of large email shopper loyalty programs by several prominent US apparel retailers. The Didgebridge technology measures actual progressive levels of consumer interest/engagement while providing instant performance and ROI scores through the use of interactive video in all elements.
Select retailers are using Didgebridge software to deliver high-impact video campaigns featuring new seasonal apparel collections and special promotions to millions of shoppers via their loyalty marketing email data bases. Given consumers' response and level of interest-measured in real time by the Didgebridge platform- retailers now have the ability to craft offers by store and zip code and send specific follow up video messages to optimize program impact and sales results more effectively and efficiently than ever before.
"We're thrilled a growing number of international retailers, brand marketers, media companies and advertising agencies are seeing the benefits of the new Didgebridge analytics software" commented Ryan Swadley, Didgebridge co-founder and Chief Innovation Officer. "Our technology provides solutions to improve the effectiveness of communications while assessing results according to strict behavioral and ROI performance measures" continued Swadley.
"The days of static print ads being shot-gunned out to a mass audience are rapidly disappearing" claims former Leo Burnett Vice President and Founding Partner Hank Kogan "in favor of growing micro-targeting options supported by an array of demo, psycho, and geographic factors. Didgebridge leverages this trend by bringing interactive video to multiple consumer contact points including rapidly expanding digital video capable mobile devices which are fast becoming the media gateway to reaching new generations of consumers."
"Interactive video messaging - laser targeted - measuring (in real-time) consumer engagement/interest is the primary objective of modern marketers. The Didgebridge analytics technology has been developed to deliver just that" adds John McNulty, former Gillette and Kodak senior executive & now CEO of Didgebridge.
About Didgebridge:
Didgebridge is an Indianapolis-based digital technology and analytics firm which specializes in ROI-measurable ad scoring and metrics for all forms of electronic and print communications programs. The firm's patent-pending ABM-ROI Metrix® system is being used by leading consumer brands and retailers to optimize their marketing budgets. More information about Didgebridge can be found at www.didgebridge.com.
MEDIA CONTACT:
John McNulty
jmcnulty@didgebridge.com
847-323-0858
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