"We are extremely excited with the acquisition" says Reuven Graff, CEO of the Orda-Creative Group. "Small World Toys is one of the leading toy brands in the industry and a great addition to our growing branded portfolio. It is the perfect complement to our existing branded toys and game business and will further strengthens our leadership position. We see significant synergies and opportunities to continue building on the solid foundation of the SWT platform and will be investing in the development, expansion, and marketing of the brand to enhance and elevate the concept and advance further into new markets within the US. By combining the strength of the two companies, you undoubtedly create an entity that the power of which will be much stronger than the sum of its parts. Small World Toys' substantial specialty distribution platform will become an invaluable asset for Orda-Creative Group's vast portfolio of unique, innovative, and proprietary products."
"We are thrilled to join the Orda-Creative Group" says Guy Ironi, CEO of Small World Toys, who was appointed by Vertex Capital, a NY based consumer goods private equity fund in November 2010 to lead the turnaround efforts. "Small World Toys is now in a stage where its operations are strong and stable and time has come to join forces with a strong strategic partner from within the industry to take it to the next level and beyond. This transaction validates our ongoing efforts to heal the company and makes sure SWT remains a leading toy distributor to the specialty market as a strong, stable, and independent company. For the last three years the Orda-Creative Group has been a great partner to us and is highly regarded throughout the toy and games industry for its spirit of innovation, sourcing, and distribution capabilities. We look forward to working together with our loyal customers and extend the fun and Creativity of the Small World line. We would like to thank all members of the Small World Toys retailer network and ensure them that we are heading towards a period of continued success and mutual growth, we would not have made to this point without their support."
Small World Toys has been a leading toy manufacturer for the last 50 years. Since its foundation in 1962, the company's continuing mission is to offer children of all ages unique, fun, innovative, safe, and endearing products to a dynamic customer audience. Small World business continues to thrive with its offering of proprietary products within its successful brand portfolio which includes Small World Creative®, Fashion®, Science®, and Learning®, Ryan's Room®, IQ Baby®, Neurosmith®, Gertie Balls®, All About Baby®, and Small World Living®, brands.
The Orda-Creative Group was founded in 1969 in Israel. By continuous development and growth, the Orda-Creative Group has reached its place among the leading manufacturers of arts and crafts, fashion, science, and educational toys and games with its products selling at more than 50 markets on all five continents. The Orda-Creative Group maintains a close working relationship with the research and educational departments of Israel's leading universities and famous educational institutes, placing the company in the top echelon of games and toys developers. All of the Orda-Creative Group's products are based on the concept of learning through experience, widely accepted by leading educators throughout the world, the games enhance the development of skills while offering children many hours of fun and pleasure. The Orda-Creative Group's production facilities comply with the highest international standards of quality and all products meet the most stringent safety requirements.
About Vertex Capital Management
Vertex Capital Management, LLC, is a private equity firm focused on consumer goods brands. Founded in 2008, Vertex Capital Management provides its portfolio companies with strategic, operational, and partnerships support to enable growth and success of each of its brands. The company strongly believes in achieving success by partnering existing management teams within the Vertex Company portfolio to allow for the mutual success of all portfolio companies through new product innovation, the foundation of a strong distribution platform, and aggressive marketing and brand building.
For more information please contact Small World Toys at +1 (424) 201-6900 or go to our website www.smallworldtoys.com
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